ROCE

Friction is part of being in a body, and the care for it usually feels clinical or awkward. ROCE makes it straightforward, upbeat and easy to bring along. We built the brand around that idea: a bold, rounded wordmark, a flowing loop symbol for the places skin meets skin or fabric, a warm cream and forest green palette lit up with orange, pink, lilac and lime, and four products with their own character: The Stick, The Tin, The Powder and The Cloth.

Rub happens. Keep your plans

Brand identity / Product naming / Packaging / Campaign concept