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NAMI

A matcha liqueur for after dark

A matcha liqueur for after dark.

NAMI takes the ritual of matcha out of the morning and into the night. We built the brand around that switch: a name that means wave, a bottle green enough to glow on a back bar, and a look that sits somewhere between a tea ceremony and last call. Calm on the label, a little wild in the glass.

Whisked, then shaken

Brand identity / Packaging / Art direction / Drinks

NAMI, a green bottle standing on a swirl of green grass

NAMI, friends holding the bottle and glasses over a green blanket

NAMI, the black and cream bottles side by side

NAMI, two green bottles standing together

NAMI, friends reaching for drinks over a backgammon board

NAMI, a hand pouring the liqueur into a glass on a table

NAMI, friends laughing and toasting with green drinks at a bar table

NAMI, a Matcha's night out poster in a subway station

NAMI, a hand holding the bottle against a terracotta wall

By
Studio NNTN

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